Industry: Cosmetic Dentistry and Teeth Whitening Products
Website: boutiquewhitening.com
Boutique Whitening is a leading provider of professional teeth whitening solutions, trusted by dental professionals across the UK. Renowned for their high-quality products and commitment to innovation, Boutique Whitening approached The B2B Telemarketing Company to support them on two key strategic initiatives: market research and process improvement.
With a growing presence in a competitive market, Boutique Whitening sought two outcomes:
Valuable Market Insight:
A need for in-depth market research to better understand industry trends, competitor activity, and customer expectations.
Internal Process Efficiency:
Optimisation of their existing dentist database to streamline internal operations and improve day-to-day effectiveness for their team.
1. Market Research & Insight Generation
We undertook a comprehensive research project, engaging with professionals and stakeholders across the dental industry. Using structured calling, industry analysis, and voice-of-customer feedback, we delivered:
Clear competitor benchmarking
Insight into buying behaviours and practice-level decision-making
Opportunities for differentiation in messaging and outreach
2. Database Process Implementation
We collaborated closely with Boutique Whitening to audit, clean, and restructure their dentist contact database. From segmentation to automation improvements, we ensured the new process:
Saved time for the internal team
Improved targeting accuracy for campaigns
Delivered a scalable, easy-to-maintain solution
Boutique Whitening gained powerful insights that helped sharpen their strategic direction and marketing positioning. Their team now benefits from a more efficient and effective workflow thanks to the optimised database structure.
This successful partnership highlights our ability to combine insight-driven research with practical, operational improvements. Whether supporting strategic marketing efforts or improving internal systems, The B2B Telemarketing Company continues to deliver tailored, results-focused solutions for growing businesses like Boutique Whitening.
Industry: Renewable Energy – Commercial Solar
Website: mjquinn.co.uk
The Background
In the fast-paced world of commercial solar, MJ Quinn knew that a steady flow of good-quality leads was key to growing their business. With increasing competition and big plans for the future, they needed someone who understood the market and could really deliver. That’s when they turned to us at The B2B Telemarketing Company.
What They Needed
MJ Quinn came to us with clear goals. They were looking for:
Regular, qualified leads in the commercial solar space
A team that ‘got’ the solar industry
A practical, results-focused approach that would actually turn into installations and sales
What We Did
We took the time to get to know MJ Quinn’s ideal customers and the areas they wanted to target. Then we got to work—reaching out to the right businesses, asking the right questions, and making sure each lead was a genuine opportunity.
Every lead we passed on was fully qualified and matched their criteria, meaning their sales team could spend their time where it really counted.
The Results
The campaign hit the ground running. MJ Quinn saw a big lift in the number and quality of leads, which quickly led to new installations and strong returns. It was a great example of how the right partnership can really move the needle.
Conclusion
We’re really proud of what we achieved together. It was a great campaign with strong results and we’re glad to have played a part in helping them grow their presence in the renewable energy market.
Industry: PropTech – Home Mover Services
Website: iplaceglobal.com
iPlace Global is a technology driven business focused on helping home movers with everything they need when relocating. With a recurring and unique stream of movers passing through their platform, the team wanted a smarter and more efficient way to engage this audience.
That is when they partnered with The B2B Telemarketing Company, and the results have made a lasting difference.
iPlace Global was looking to enhance how they connected with their audience of home movers. The goal was to:
Make better use of a recurring database of movers
Streamline customer contact and engagement
Build a reliable solution that would scale with the business
They needed a partner who not only understood the home moving journey but also offered a solution that was both flexible and easy to work with.
The B2B Telemarketing Company worked closely with the team at iPlace Global to develop a tailored telemarketing solution that integrated smoothly into their existing processes. We offered a transparent and flexible setup that could adapt to their evolving needs over time.
By understanding their audience and brand tone, our team became a natural extension of theirs, helping to connect with movers in a timely, informative and friendly way.
Over the past five years, the partnership has delivered consistent value to iPlace Global. Our team’s support has become a core part of their daily operations, helping to improve contact rates, engagement and customer satisfaction.
