The B2B Telemarketing Company was born from the success of our sister business, Home Lead Gen, part of The Coalesce Group.
The B2B Telemarketing Co was established to help organisations generate better sales conversations through professional, transparent and human-led outbound activity. In a market often dominated by volume-driven tactics and offshore call centres, we focus on quality, relevance and genuine engagement.
We work as an extension of our clients’ sales teams, supporting pipeline growth through structured telemarketing, lead generation and data services designed for complex B2B environments.
Our purpose is simple: to help B2B organisations connect with the right decision makers in a way that reflects their brand, values and commercial objectives.
We believe outbound activity should add value for both the organisation making the call and the person receiving it. That belief shapes how we design campaigns, train our team and measure success. Every conversation is approached with professionalism, respect and a clear focus on relevance.
The B2B Telemarketing Co is part of The Coalesce Group and was formed following the growth and success of Home Lead Gen, a business that specialised in lead generation and appointment setting across multiple sectors.
As demand grew for a more focused, B2B-specific approach, The B2B Telemarketing Co was created to serve organisations with complex sales cycles and higher-value propositions. Today, we support clients across more than 20 sectors, delivering tailored outbound campaigns that prioritise quality over volume.
We provide a range of B2B telemarketing, lead generation and data services designed to support sales teams at every stage of the pipeline.
Our services include appointment setting, hotkey transfers, membership telemarketing, LinkedIn lead generation, email marketing, customer surveys and bespoke data solutions. Each service is delivered with the same principles in mind: clarity, relevance, transparency and measurable outcomes.
Rather than offering one-size-fits-all solutions, we tailor every campaign to the client’s market, audience and objectives. This ensures outreach activity is aligned with real commercial goals, not just activity metrics.
We know there are many outbound providers in the market. What sets us apart is how we work and the standards we hold ourselves to.
All of our calling activity is delivered by experienced, UK-based professionals. We do not use overseas call centres or scripted call factories. Our team is trained to represent client brands professionally, engage decision makers confidently and qualify opportunities accurately.
Transparency is central to our approach. Clients have full visibility of campaign activity through clear reporting, call recordings and CRM integration where required. We believe trust is built through openness and accountability, not promises alone.
Our team is based in the UK, with operations in Exeter and Manchester. We are a close-knit group of experienced professionals who genuinely care about the quality of our work and the relationships we build with clients.
Every member of the team understands the importance of representing client brands professionally. We take pride in delivering thoughtful conversations, consistent performance and a positive experience for both prospects and clients alike.
We work with B2B organisations across a wide range of sectors, including professional services, technology, manufacturing, logistics and membership-based organisations.
Our clients range from growing businesses looking to build pipeline for the first time, to established organisations seeking to improve the quality and consistency of their outbound activity. Regardless of size or sector, our focus remains the same: delivering relevant conversations that support sustainable growth.
If you would like to learn more about The B2B Telemarketing Co and how we support organisations like yours, speak to our team to discuss your business needs. We’ll take the time to understand your objectives and advise on the most effective approach.